Pepsi – Halftime Social

Pepsi has been sponsoring the Superbowl Halftime Show forever, yet received little credit. This year, they asked us to change that. We mixed obsessive Katy Perry fandom with obsessive football fanaticism to birth a freaky pop-culture baby everyone could love.

First, we started off the evening with some posts to get football fans to see how much work goes into halftime, but also to entertain and delight die-hard Katy Perry fans who were tuning in just for her. Then we unleashed the kittens, meow on that below.